Why SEO consulting (and how it differs from “done‑for‑you” SEO)
Consulting is about building the strategy, systems, and enablement that let your team win at search, and not just shipping a list of tasks.
We partner with marketing and product teams to identify what’s blocking growth, design a data-driven roadmap, and coach your team to execute confidently. When an execution gap exists, we collaborate with your developers, writers, designers, and leadership to advance the plan.
Think of us as your fractional SEO lead: hands‑on, pragmatic, and accountable to outcomes. Unlike a production‑first engagement, our consulting starts with business goals and works backward. We map SEO to pipeline and revenue, isolate the few levers that matter right now, and build playbooks your team can use again and again. The result is momentum you control—without vendor dependency.
From scale‑ups to established brands, our consulting is built for organizations that need clarity, speed, and a dependable plan:
The traffic has slowed or stopped growing entirely.
Thin or duplicate and overlapping content that isn’t earning rankings.
Slow pages and poor INP/LCP scores blocking indexing, rankings, and conversions.
International duplication and messy hreflang/canonical rules.
No forward thinking and plan.
Lack of updates and proactive communications on tasks.
1) Discovery & alignment. Stakeholder interviews, GA4/GSC baselining, CRM or pipeline context, and competitive landscape. We align SEO goals to revenue metrics and your operating cadence. We clarify constraints (dev capacity, brand guardrails, compliance) so the plan is realistic.
2) Diagnostics & prioritization. Technical audits (crawlability, rendering, Core Web Vitals, IA, hreflang), content gap analysis, and off‑site assessment. We translate findings into an impact/effort roadmap and a staged backlog that fits your sprint cycle.
3) Strategy & playbooks. Clear recommendations packaged as repeatable playbooks—site architecture, content briefs, internal linking rules, SERP feature targeting, and localization. We include examples, templates, and acceptance criteria so every handoff is crisp.
4) Execution enablement. Working sessions with writers, designers, and engineers. PRDs/user stories for dev, editorial calendars for content, and checklists for QA and publishing. We join standups or sprint planning when helpful to keep work unblocked.
5) Training & change management. Live workshops (technical, editorial, analytics) and documentation so teams can execute independently. We establish lightweight governance so good decisions keep happening even when priorities shift.
6) Measurement & iteration. North‑star KPIs (qualified traffic, trials/demos, pipeline influenced), lead indicators (rank movements, SERP features, CVR), and sprint reviews that keep momentum. We test, learn, and adjust—then we scale what works.
Technical SEO Audits
Prioritized fixes, issue screenshots, and dev‑ready tickets.
Content Strategy
Topic clusters, entity coverage, gap analysis, and brief templates that make quality scalable.
Information Architecture
URL taxonomy, hub‑and‑spoke models, canonical/redirect maps, and pagination rules.
Internal Linking Blueprints
Rules for nav, footers, and contextual links that lift authority.
Localization framework
For multi‑region sites (hreflang, canonicalization, market routing) with examples.
AI‑enabled workflows
Drafting briefs, classifying intent, summarizing research, and QA—with human review.
Reporting & dashboards
Mapped to your data stack (GA4, GSC, Looker/Data Studio, CRM) and leadership views.
We work in 3‑month sprints with weekly or bi‑weekly cadence. Each sprint ships a defined set of deliverables (audit, roadmap, briefs, enablement), plus coaching sessions for your team. We stay flexible so strategy evolves with your market and product roadmap. A typical cadence is outlined by:
Updated October 24th, 2025.
