Since 2006

PPC Agency Services in Toronto

We're a Google Partner and have developed unbeatable and transparent PPC process for clients across the GTA.

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PPC SERVICES

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PPC SERVICES

Google Ads Management

We have been a search marketing company since 2006, so we have developed a process for effective Google Search ads management. The factors for success are always budget, optimization, and competition.

  • Budget
  • Effectiveness of optimization
  • Competition levels

PPC Agency in Toronto - Our Services

Here are some of the most typical areas of building, implementing, and optimizing an Google Search Ads account.

1) First Steps

2) New Accounts

Google Ads review and strategy
New Google Search Ads account build
Google Analytics analysis
Analytics configuration
Review of SEO and conversion data
Write ads to match queries
Ensure client has ownership permissions
Develop negative keyword list
Understand client's goals
Set bids
Match the account build with company goals
Set geographic targets

Ongoing PPC Services in Toronto

Google Search Ads services for when the account is up and running.

3) Optimization

4) Creative

Proactive optimization
Continual A/B testing
Transparency and clarity of decisions and tasks
Conversion rates by creative testing
Ongoing technical analysis, Q/A error checking
Local messaging optimization
Ongoing keyword research
Extension testing
Dedicated and frequent bid optimization
Continuous ad writing
Persistent competitive research
PPC SERVICES

GTA-Specific PPC Tactics for Brick and Mortar Brands

Whenever Toronto is at the heart of a campaign we need to factor in geography. No one is driving from Oakville to Markham to buy a toothbrush.

Established storefront businesses in the GTA need to concentrate on the location queries and the distance of the advertising. That is to say:

  • Should a Vaughn-based business target searches for businesses in Richmond Hill?
  • Should the advertising for a Brampton-based business be advertising for searchers living in Mississauga?
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PPC SERVICES

GTA-Specific Tactics for Online Brands

When e-commerce companies require Google Search ads management services, there are still geographic factors to consider.

People want to shop closer to home when it's strictly an online experience. It's safer, more comfortable, and there might be more brand awareness closer to home. Ways to maximize these are with:

  • Local ad messaging in Google Ads
  • Local extensions in Google Ads
  • Enhanced bids in locations where conversion rates are higher

Typical PPC campaigns and scenarios

  • Finance PPC campaigns. GTA being the financial heart of Canada lends itself to a lot of pay per click campaigns in the Financial space.

  • Healthcare PPC campaigns. Healthcare services pay per click campaigns can be nuanced. Google's regulations around Health advertising has us working overtime.

  • E-commerce PPC campaigns. We run

  • Retail PPC campaigns.

  • B2B PPC campaigns. Lead generation and Enterprise level conversion campaigns are unique and handled with care as the cost per clicks on these are generally quite competitive.

PPC SERVICES

Digital Marketing Campaigns

PPC campaigns aren’t the only factor for success. The Google Search Ads campaign must be aligned with the SEO efforts, e-commerce strategy, and built with each landing page in mind.

Aside from Google Search PPC campaigns, we also offer:

  • Digital marketing campaigns
  • SEO services
  • Social media marketing campaigns

Things we do not offer:

  • Website design
  • E-mail marketing
  • Website development
PPC SERVICES

PPC Campaign Length

These are the most common engagements with The Status Bureau.

1 Month: PPC Audit

Some of the time a Google Search Ads account requires an expert eye. The Status Bureau can provide audits and insights and pass the to-do's to an internal team.

3 Months: Starter Campaign

A 3 month campaign is a great amount of time to get in the groove of optimization, reporting, and meetings.

6 Months

Most campaigns we run are over 6 months. Once we establish a reliable pattern of generating results it's easier to plan 6 months at a time.

PPC SERVICES

PPC vs. SEO

These are the most common engagements with The Status Bureau.

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PPC

Advantages to PPC

Speed. PPC is a great way to get your message in front of an audience quickly without waiting for organic tactics such as SEO or content marketing. Organic rankings can take months and Google Search ads can take hours.

Cost. Depending on the cost per click and competition levels, PPC can be cheaper than SEO.  PPC can also be cheaper than traditional advertising methods by finding the specific audiences you're looking to reach.

Testing. PPC allows you to test different messages before committing to long term strategies.

Targeting. With PPC you can target by location, language, device, and time of day to ensure that your message reaches the right people at the right time.

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PPC

Disadvantages to PPC

Cost. The main disadvantage of PPC marketing is that it can be expensive. Accounts not managed correctly or forced to spend in competitive markets may result in a bad return on investment.

Scalability. The ceiling is only as high as your budget. More clicks mean more cost, which is not the case with organic SEO traffic. Organic allows for exponential traffic which is music to anyone's ears.

Get in Touch

Contact Us in Toronto