Our digital marketing caters to the phases which people use to examine and book their trips:
1) Inspiration
2) Decision
3) Booking
4) Advocacy
Digital marketing for Travel and Tourism organizations is fun. People want to travel, and the challenge is to get them to your destination. The first goal should be to identify how people look for a place.
We start by learning about the organization and the potential visitor. There’s no better way to dig into their behaviour then to jump in Google Analytics and also begin keyword and user research. Most travel journeys look something like this:Inspiration > research > decision > planning > booking > in-location research
A big first step is to begin building the search hierarchy in order to reach people at every stage of their research. Go broad, and then get specific. For example:Canada > Canadian Rockies > British Columbia > Vancouver > Stanley ParkBy communicating to people at each stage of their travel planning, you are learning about their process while assisting them make good decisions.
