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Law Firm SEO

Law Firm SEO Services

Law is competitive, and many know that ranking well on Google is a key factor in growing the firm. Lawyers and office managers know the competition level and the ROI from top rankings in a particular category. We'll learn about your firm and build a strategy to get your site ranking well, tipping the search scales in your favour.

• Download our Top 100 Law Keyword List for May 2024 (184kb PDF)


Law Firm SEO Clients

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Law Firm SEO Services

On-page Optimization for Law Firms

Your law firm has a specialization and an ideal client. We'll learn those details and build an SEO strategy that ensures your new clients looking for what you do can find you quickly.

For on-page SEO optimization, this usually means working on keyword research, technical audits, and content.

Law Firm SEO Services

Off-page Optimization for Law Firms

Local presence matters. Most of your clients will be looking for help, but they'll be looking for someone near to them.  

Most cities have a lot of competition for legal services, so an in-depth consideration of your competition is a core part of our research. We'll study what your competition is doing well, and where the opportunity is.

Building off-page optimization means looking at local SEO factors such as citations, links, reviews, and brand mentions.

Law Firm SEO Services

Types of Law Firms we've worked with

We have direct experience working with:

  • Business Law
  • Injury Law
  • Employment Law
  • Environmental Law
  • Aboriginal Law

SEO Services for Lawyers List

What we concentrate on for our services.

Technical SEO

Content SEO

Technical audits
Keyword research
Ongoing technical analysis + error checking
Competitive research
On page optimization
Content optimization
Website speed analysis
Content planning + strategy
Google Analytics 4 (GA4) configuration
Content writing
Google Tag Manager (GTM) configuration

Off Page SEO

It's how Google knows you're credible.



Local citations
Digital PR campaigns
Local content optimization
Quality directory link submissions
Google My Business optimization
Competitive link analysis
Local link and brand mentions
Building outreach strategy
Niche local strategy of surrounding communities
Repairing broken links
Review analysis + strategy
Disavow file updating

The Compeition

Law is a competitive space. This is how we break through.

  • Research. There's usually low hanging fruit and niche strategies to employ that will drive results quicker than going head to head for competitive terms.

  • Experience. After running dozens of campaigns for law offices, it's easy to find the strategy and predict the results.

  • Competitive research. What factors are leading the competition to beat you? What tactics will work to reverse this?

Law Firm SEO Services

Tactics for Law SEO

Here's a straightforward list on what we usually employ:

  • Quick technical SEO review - usually these don't need to be too in-depth
  • Existing content and optimization recommendations
  • Plans for future content
  • Linkbuilding and/or Digital PR campaign
  • Meet bi-weekly to review stats and future tactics
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