Law is competitive, and many know that ranking well on Google is a key factor in growing the firm. Lawyers and office managers know the competition level and the ROI from top rankings in a particular category. We'll learn about your firm and build a strategy to get your site ranking well, tipping the search scales in your favour.
• Download our Top 100 Law Keyword List for May 2024 (184kb PDF)
Your law firm has a specialization and an ideal client. We'll learn those details and build an SEO strategy that ensures your new clients looking for what you do can find you quickly.
For on-page SEO optimization, this usually means working on keyword research, technical audits, and content.
Local presence matters. Most of your clients will be looking for help, but they'll be looking for someone near to them.
Most cities have a lot of competition for legal services, so an in-depth consideration of your competition is a core part of our research. We'll study what your competition is doing well, and where the opportunity is.
Building off-page optimization means looking at local SEO factors such as citations, links, reviews, and brand mentions.
We have direct experience working with:
What we concentrate on for our services.
It's how Google knows you're credible.
Law is a competitive space. This is how we break through.
Research. There's usually low hanging fruit and niche strategies to employ that will drive results quicker than going head to head for competitive terms.
Experience. After running dozens of campaigns for law offices, it's easy to find the strategy and predict the results.
Competitive research. What factors are leading the competition to beat you? What tactics will work to reverse this?
Here's a straightforward list on what we usually employ:
