Business to Business is different than any direct to consumer strategy. The volumes are lower, and the leads mean more. That's why we've carved out a unique process catered specifically for B2B clients. With increased importance on every interaction, we focus on creating high quality experiences for high value leads.
Our B2B clients require leads, so that's what we focus on. However not just any lead will do, your B2B likely has a well-defined, well-understood ideal customer.
Our lead generation program starts with understanding the business and characteristics of the lead type. Communication around lead quality is paramount as is understanding the ROI of the campaign. We'll understand your metrics, your ideal customer and use tactics to get the right leads to your site.
B2B SEO is largely about knowing the level of difficulty to success. Researching your competition and the landscape you work in is our foundational approach. We'll share the research we uncover and build campaigns to target low hanging fruit, and then begin looking at the bigger companies and bigger targets. We'll work with you to craft a strategy that aligns with your annual and long term goals and brings the volume of leads you need to meet your targets.
Leads have to be worthwhile to justify the effort of SEO. Investing in a B2B SEO campaign can take a while, which means by the time the leads begin rolling in, they have to be the right ones. Ensuring we're choosing great targets is central to our approach, so we focus on communication, collaboration, competitive analysis, reading PPC data, and more.