Since 2006

PPC Agency Services in Calgary

We're a Google Partner and have developed an unbeatable and transparent PPC process for clients across Calgary.

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Calgary PPC SERVICES

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PPC SERVICES

Google Search Ads Management

We've been building and managing Google Search Ads campaigns (formerly Google Adwords) since 2006. We take pride in effectively managing:

  • Budget
  • Optimization
  • Competition-beating strategies

PPC Agency in Calgary - Our Services

We're where we start with Google Search Ads campaigns.

1) First Steps

2) New Accounts

Google Ads review and strategy
New Google Search Ads account build
Google Analytics analysis
Analytics configuration
Review of SEO and conversion data
Write ads to match queries
Ensure client has ownership permissions
Develop negative keyword list
Understand client's goals
Set bids
Match the account build with company goals
Set geographic targets

Ongoing PPC Services in Calgary

Google Search Ads services for when the account is up and running.

3) Optimization

4) Creative

Proactive optimization
Continual A/B testing
Transparency and clarity of decisions and tasks
Conversion rates by creative testing
Ongoing technical analysis, Q/A error checking
Local messaging optimization
Ongoing keyword research
Extension testing
Dedicated and frequent bid optimization
Continuous ad writing
Persistent competitive research
Calgary PPC SERVICES

Calgary-Specific Campaigns

Some of our team lives in Calgary. We know the city and how campaign budget factors should be weighted based on geography.

Calgary PPC SERVICES

Calgary-Specific Tactics for Online Brands

People want to shop closer to home even when it's strictly an online experience. It's safer, more comfortable, and there might be more brand awareness closer to home. Ways to maximize these are with:

  • Local ad messaging in Google Ads
  • Local extensions in Google Ads
  • Enhanced bids in locations where conversion rates are higher
  • Localized landing pages

Typical PPC campaigns and scenarios

  • Proactive optimization and communication are often the reason we're hired.

  • Healthcare services pay per click campaigns can be nuanced, which is something we have a lot of experience with.

  • E-commerce PPC campaigns are common as Calgary is a hub for retail businesses.

  • B2B PPC campaigns. Lead generation and Enterprise level conversion campaigns are unique and handled with care as the cost per clicks on these are generally quite competitive.

PPC SERVICES

PPC Campaign Length

These are the most common engagements with The Status Bureau.

1 Month: PPC Audit

Some of the time a Google Search Ads account requires an expert eye. The Status Bureau can provide audits and insights and pass the to-do's to an internal team.

3 Months: Starter Campaign

A 3 month campaign is a great amount of time to get in the groove of optimization, reporting, and meetings.

6 Months

Most campaigns we run are over 6 months. Once we establish a reliable pattern of generating results it's easier to plan 6 months at a time.

Calgary PPC SERVICES

PPC vs. SEO

Choosing the correct tactic for what you need.

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PPC

Advantages to PPC

Speed. PPC is a great way to get your message in front of an audience quickly without waiting for organic tactics such as SEO or content marketing. Organic rankings can take months and Google Search ads can take hours.

Cost. Depending on the cost per click and competition levels, PPC can be cheaper than SEO.  PPC can also be cheaper than traditional advertising methods by finding the specific audiences you're looking to reach.

Testing. PPC allows you to test different messages before committing to long term strategies.

Targeting. With PPC you can target by location, language, device, and time of day to ensure that your message reaches the right people at the right time.

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PPC

Disadvantages to PPC

Cost. The main disadvantage of PPC marketing is that it can be expensive. Accounts not managed correctly or forced to spend in competitive markets may result in a bad return on investment.

Scalability. The ceiling is only as high as your budget. More clicks mean more cost, which is not the case with organic SEO traffic. Organic allows for exponential traffic which is music to anyone's ears.

Post Click

The Key to ROI-Positive PPC Campaigns

The superpower of PPC campaigns.

Analytics

Measuring PPC Success with Google Analytics 4

Measuring your post-click data is the key to a successful campaign. Unlike SEO, you’re paying for each click, so knowing the data of what you've paid for is crucial. Configuring conversion events in Google Analytics 4 is the first step to knowing your ROI.

It’s easy to link Search Ads and GA4 (Google Analytics 4), and there is a step-by-step guide here: [GA4] Link Google Ads and Analytics.

The new-ish Google Analytics has Attribution, Conversion Paths, and Model Comparison are built in, which is an effortless way to start measuring paid traffic.

FAQS
Calgary PPC Agency FAQs
How to You Optimize PPC Campaigns?
Why Choose Our Calgary PPC Agency for Your Digital Advertising Needs
The Benefits of Working with a PPC Agency in Calgary
How to Measure the Success of Your PPC Campaign with a Calgary Agency
The Cost of Working with a Calgary PPC Agency
The Additional Digital Marketing Services We Provide
Get in Touch

Contact Us in Calgary

Call us at (403) 256-2825