Google Analytics Consulting Services

Google Analytics 4 Audit & Setup

A full technical audit and implementation of tracking systems:

• Audit of existing GA4 and Search Console configurations.
• Identify gaps, duplication, or misfiring tags.
• Migrate or rebuild legacy setups (UA → GA4 where relevant).
• Verify cross-domain tracking and schema.
• Setup custom dimensions, events, and filters aligned to business KPIs.
• Integration with Google Ads, Meta Ads, and other paid media platforms.

Google Tag Manager Configuration

Implement tracking for:

• Audit and implementations for button clicks, form submissions, downloads, scroll depth, video engagement.
• Custom events for conversions and micro-conversions.
• QA and test via Tag Assistant & GTM preview mode.
• Create documentation for all tag and trigger setups.

Dashboards & Reporting

• Custom dashboards in Looker Studio (Data Studio) or GA4 Explorations.
• Create reports the client requires (by channel, campaign, content, property, location)
• Setup automated delivery to marketing and executive teams.
• Optional: KPI tracking sheet in Google Sheets for team-level insight.
• Deliverables can be master dashboard views, executive summary views, monthly KPI scorecards, etc.

Tools & Technology

We use industry-standard and privacy-compliant tools:

• Google Analytics 4 for core data tracking & user insights
• Google Tag Manager for flexible event & conversion tracking
• Google Looker Studio for custom dashboards & visualization
• Google Search Console for organic performance tracking
• Supermetrics for connecting multiple data sources to dashboards
• HubSpot / CRM integration for attribution & lifecycle mapping
• Google BigQuery for raw data storage and analysis

Insights & Analysis

• Insights summaries of traffic, conversions, attribution shifts
• Recommendations for improvement (SEO, UX, paid channels)
• Anomaly detection and reporting (traffic dips, tracking breaks, etc.).

Ongoing Support

We will maintain, monitor, and enhance your analytics ecosystem monthly:

• Providing monthly insights report based on strategy.
• Quarterly data validation and tag review.
• Troubleshooting broken tags or integrations.
• Adding new events, goals, or platform connections.
• Ongoing insight reporting and consulting.