Advertise to those that are already interested. Focus your Ad spend on the audience that has visited your site to drive sales and conversions.
Remarketing keeps potential leads inside your marketing funnel. A customer who has already visited your site has an initial impression, but might need multiple touch points to convert.
A strategic retargeting campaign brings wandering users back to your site and gently nudges them further down your sales funnel until they convert.
Our senior team will work with research tools, analyze your goals and identify a strategy that will focus your ad spend on the most likely audience to come back and spend their money with you.
Retargeting is a cost effective method of converting your customers. Anyone in this audience segment has already visited your site, and you've likely spend some money to attract them once. Instead of wasting that investment, focus some of your ad spend on customers that already know you, and are interested.
Customers that have visited your site also give us additional insights into their behaviour, so we can target the perfect ad to convert their interest into sales.
Retargeting ads are typically less expensive than Display Ads and Google Search Ads, so you're spending less, with a higher likelihood of converting. That's smart spending.
You know the pages they've visited, where they are in the checkout process, and so much more.
The creative can tailor to what you know about them, what they've seen. We'll bring forward tactics like unique offers to repeat visitors that have not yet converted, or social proof campaigns to convince and convert wandering customers.