We're a Google Partner and have developed unbeatable and transparent PPC process for clients across the GTA.
• Digital Marketing Agency Services in Toronto
• SEO Agency Services in Toronto
Here are some of the most typical areas of building, implementing, and optimizing an Google Search Ads account.
Google Search Ads services for when the account is up and running.
Our technical SEO takes into account the code, speed, and around 100 factors that impact how search engines read your site.
Our process starts with an audit, then we communicate the changes required, then work with an in-house dev or our developer to get everything fixed.
For an outline on what we focus on, check out our blog post:
SEO 101: What is it and how does it work?
Some specifics we tackle in our technical SEO work.
Site speed. It is critical your website loads quickly. We'll examine what can be done to help speed it up.
Indexing issues. Some code can't be seen by Google or is ignored. We've got a common indexing issue checklist we'll use on your site.
Markup. Google prefers to see content that is marked up using best practices. Our audit will identify any gaps.
Errors. There may be unknown errors occurring which prevents Google from trusting the site and its content.
We will examine the competition's content and see what's required in order to rank your website higher for important keywords. We can either help you generate the content (writing, graphics, videos, documents) or you can craft these resources in-house.
What's on your page matters. The amount of content, its quality, and how it is formatted are all factors that Google will use to evaluate how your site ranks.
Content is still king.
Writing quality. If you can explain the keyword topic better than your competition, your site will perform better.
Content length. Google prefers in-depth answers. Sometimes brief is not better.
Competitive content. What content is outranking yours and why? We'll build a list and a strategy to execute.
Localized content. If you're hoping to rank well near your business, is your content tuned to capture local searches?
Content structure. Is your content marked up and structured on your site in a logical way that supports its topics? Everything should work together.
If you've ever googled "mexican restaurant" or "dentist" you'll know that Google shows you local businesses first. This is helpful for the user to show important businesses in their area.
We use SEO tactics to specifically focus on Local SEO where necessary. If ranking globally doesn't make sense then why put emphasis on it?
When organic rankings in your city or neighbourhood matter most.
Google My Business. Your Google My Business account needs to be active and optimized. We'll help get it there.
Local signals. What are other websites are telling Google about your business? Let's get the right signals for your business.
Localized content. Tell Google and local folks where you are and what you do.
Google values what is off of your site as well. Links from other websites to yours are an important and easy to understand trust factor for Google.
How do we build links? We have developed a process over the years that can help develop links in the short and long term. It takes work to build links, but we have a process and a team of experts.
Google will always value what is off of your site.
Links. It's the cornerstone of offsite SEO, but be careful – bad links are worse than none.
Mentions. When your brand and site are mentioned, that's a plus.
Directories. If there are obvious places for your business to be listed, we'll find them and get you on the right lists.
What is it like working with the Status Bureau? We have 3 typical engagements, explore what to expect.
If you need an examination to understand what's wrong or how to improve, we can tackle that. Our audits take less than a month and its kept as a short engagement. We'll conduct research, bring back a clear report with some paths forward. If you like what you see we can continue, or you can tackle the strategy with your in-house team.
Often times clients will require a short campaign to get their site back on track after a redesign or simply to ensure everything is running smoothly. We can book a 90 day campaign that'll have you confident in your site's code and content.
Where there's clear opportunities, Marketing Managers that want growth know SEO is part of the daily operations of a successful business. We'll set up our process to meet the needs of each organic growth program.
We're proud of our work with our partners, and they have lovely things to say about the experience.