The best of our Travel & Tourism marketing
Heads in beds as the old saying goes.
Working with destination marketing organizations (DMO) across Canada has provided us with unique insights on how people travel. Why they’re looking, how they’re looking, and what makes them book.
Competitive research | SEO | Paid search | Media buys | Display campaigns | Social advertising
We were the digital marketing partner for Tourism Jasper for over five years. It was fantastic fun because we know first hand how much fun you can at Marmot Basin, Jasper Park Lodge, and of course in the D’ed Dog pub.
The Status Bureau was brought in to provide analytics measurement on international tourism campaigns for Destination Canada. It was a fantastic project with a lot of insight into how the world visits Canada, and how to get more people to visit.
It’s common for Destination Marketing Organizations to not have great comparisons. This is where Tourism Prince George was at when they asked us for a marketing audit.
How we start Digital Marketing for Travel
Digital marketing for Travel and Tourism organizations is fun. People want to travel, and the challenge is to get them to your destination. The first goal should be to identify how people look for a place.
We start by learning about the organization and the potential visitor. There’s no better way to dig into their behaviour then to jump in Google Analytics and also begin keyword and user research. Most travel journeys look something like this:
- Inspiration > research > decision > planning > booking > in-location research
A big first step is to begin building the search hierarchy in order to reach people at every stage of their research. Go broad, and then get specific. For example:
- Canada > Canadian Rockies > British Columbia > Vancouver > Stanley Park
By communicating to people at each stage of their travel planning, you are learning about their process while assisting them make good decisions.