New Adwords Expanded Ad Format
Google announced yesterday that an update is coming for its Adwords ad format.
It may not seem like a momentous change, but the real estate that ads will take up in search results is going to increase. There will now be space for 10 more characters in total. This update comes on the heels of a graphic that is being shared a lot on Twitter by Ginny Marvin.
The rationale for the change is to cater to the mobile user. Using more headline space than paragraph text helps to optimize ads for handheld screen sizes.
As Adwords ad extensions have become larger and more frequent, this is probably a move to minimize the noise below the link and allow the user to make better decisions based on the first thing they see.
What to do about it? Simply write amazing headlines – it’s that easy!