Mobilegeddon: The Rollout

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Mobilegeddon: it was supposed to shatter SEO and leave ranking-less all non-mobile-friendly websites. But, so far, Mobilegeddon doesn’t seem to have lived up to the hype. Although the update is still rolling out and hasn’t yet hit every Google data centre, we haven’t seen many changes for our clients. Here’s our two-point summary of the update:

1) It wasn’t a big deal…

Looks like #mobilegeddon stabilized over the weekend – not much to report. I’ll do a 7-day recap tomorrow.

— Dr. Pete Meyers (@dr_pete) April 27, 2015

2) …but it did hit some bigger sites.

There are a lot of reports of small changes, but Searchmetrics has found some larger ones.

Losers of the mobile SEO update:

Winners of the mobile SEO update: