Does Going Mobile-Friendly Increase SEO Rankings?
Moz co-founder Rand Fishkin just detailed how “going mobile-friendly” has impacted Moz.com. The site was a bit late to the mobile-friendly party, having just made the switch earlier this year in response to user feedback and Mobilegeddon. The Moz site receives upwards of 600,000 sessions per day, so any shifts would be quite noticeable.
The results? It didn’t do anything.
Rand says the most important part of switching to a mobile-friendly experience is the empathy it shows for Moz’s users. That in itself may be enough of a reason to go mobile, but as far as SEO goes, after monitoring the traffic for 4 months, going mobile-friendly doesn’t seem to have had an impact on Moz’s rankings.
However! Before you start comparing your stats to Moz, keep these points in mind:
- Moz has major authority in the industry, and
- There aren’t rankings stats in here. Maybe the reason they didn’t seen an increase in traffic is because they stayed at #1 for a lot of positions. A smaller business’s traffic may have moved around considerably.
So will going mobile-friendly increase your SEO rankings? You might have to wait and see for yourself.