Digital Marketing Agency in Vancouver

What is a digital marketing agency?

A digital marketing agency is a company that specializes in the marketing of websites and online properties. They work for companies that do not have the expertise or resources in-house.

A digital marketing agency differs from a traditional marketing agency in that the latter will provide “offline services” such as tv advertising, newspaper advertising, print design and production.

What are the differences between digital marketing agencies?

The main differences are the services offered. Sometimes web design companies label themselves as digital marketing agencies, but generally speaking the main services that a digital marketing agency provides are:

1. Search engine optimization
2. Pay pay click campaign management
3. Display advertising
4. Social media marketing
5. Content marketing
6. Analytics configuration
7. Campaign analysis and reporting
8. Conversion optimization

What is a “full service” digital marketing agency?

Full service digital marketing companies are those that provide every digital marketing service. They will have many resources within the company and then outsource specialists for the services they don’t have in-house.

The main point of a full service digital marketing agency is that all of the services are under one roof. There’s one main point of contact and reporting system for everything you require.

Who are the best digital marketing companies?

There are market leaders per city and per vertical. Of course we see ourselves as one of the best digital marketing companies in Vancouver, but only at the services we provide.

There is no definitive list or unequivocal best digital marketing agency in Vancouver or best digital marketing agency in Canada. It is very subjective as budget, vertical experience, communication fit and specific expertise are all huge factors. Some websites such as 604List or Clutch attempt to rank companies based on reviews and other factors.

• 604List – best digital marketing companies
• Clutch – best digital marketing companies

How much does a digital marketing agency cost?

This varies widely. For reputable boutique agencies located in Canada or the United States, the monthly costs can start at $1,500 per month. It is common for small to medium sized companies to have a retainer of between $1,500 – $8,000 per month for services rendered. Outsourced digital marketing agencies overseas in countries such as India, Bangladesh, Philippines, and many others can cost less. Popular outsourcing platforms such as Fiverr or Upwork can put you in touch with freelancers from other countries with costs as low at $5 per hour. The quality and reliability of these services vary to the extreme.

The advertising cost of digital marketing is a factor as well. In addition to the services costs, the budget for advertising on Google, Facebook, Instagram, Twitter, or others should be factored in.

How do I pick a digital marketing agency to work with?

The main factors are:

1. Culture fit. It’s without saying that smooth communication and seeing eye to eye is crucial.
2. Cost.
3. Service experience. If you have a specific need such as PPC management, choose a company that has years of proven expertise with that individual service.
4. Communication. Digital marketing agencies can vary in communication style, so try and pick one that matches yours.
5. Vertical experience.