What is On-Page Optimization?

The term refers to search engine optimization focused on the website rather than links or mentions off the website. Elements common to on-page SEO:

  • Page title optimization
  • Meta description optimization
  • H1 / H2 optimization
  • Decreasing page load times
  • Internal linking
  • Code complexity and speed
  • Redirects
  • Errors
  • Broken links

On-Page SEO: Part of Your Balanced Plan

On-page optimization is a crucial step to ranking for keywords and phrases, but it cannot solve all business goals as it seemed to do in 1998. The issue regarding on-page optimization today is the overreliance on it as the solution to all ranking issues. Long gone are the days that on-page SEO can get you rankings. This is why a review of the three major factors in SEO are always recommended:

1) On-page SEO
2) Off-page SEO
3) Local citation building

What does On-Page SEO Cost?

Costs can vary as websites are between 5 and 5,000,000 pages deep. The most common scenario is one to two months of work resulting in about a $1,250 to $2,500 fee.