What is Content Marketing?

Content marketing is a catch-all term that means generating content that gets attention. Rather than buying attention through advertising, you develop information that people will find interesting, which draws people into your website. This has a profound effect on SEO rankings.

A few popular methods of content marketing:

  • blog posts
  • articles
  • whitepapers
  • influencer marketing
  • native content
  • industry reports / analysis
  • how-to articles
  • videos
  • infographics
  • recipes
  • gifs

Once you've got the content developed, it's time to move that content out to your audience. Common places to post are:

  • your blog
  • YouTube
  • Twitter
  • Facebook
  • Instagram
  • landing pages
  • email

A Few Examples of Content Marketing

1) The HubSpot Blog

One of the biggest publishers on content marketing has to be the HubSpot blogs, which see around 35 new posts per day. That's definitely one avenue to take - post a million things and see what sticks.

2) GoPro's Video Channel

Rather than discuss their product, they show you what's possible. A seemingly endless amount of content is there to browse through and be inspired to create your own GoPro masterpiece.