Paid Search Engine Marketing
What is Paid Search Engine Marketing?
Search engine marketing (SEM) refers to the tactic of placing Google ads at the top of the search results. In this example for running shoes, you’ll see several forms of ads served through the Google Adwords network.
Google Adwords is an online auction that allows advertisers to bid on keywords relative to their business, service or product. The reason it's so popular is because the advertiser is meeting the searcher halfway. The searcher is on the hunt for "running shoes," which is much deeper in the sales funnel and a likely candidate for a purchase. Attracting people during an active hunt for a particular product results in more sales than targeting people who are just browsing the internet.
How We Manage Google Adwords Campaigns
We're a Google Partner and have spent years maximizing budgets towards results. It starts with a plan, and we drive home optimization until we get the results we want. Our search marketing experts have the know-how and competitive drive to build a system that will get more clicks for less money.
Isn't Adwords Simple?
AdWords is an easy setup, but there are expensive lessons to be learned while running a Google Adwords campaign. After 15 years of running campaigns big and small, we’ve seen nearly everything that a SEM account could throw at us. The biggest factors to look out for are:
- Cost per acquisition: If the return on investment isn’t positive, you may want to switch advertising channels.
- Lifetime value per customer: Some campaigns are short sighted, looking for an immediate purchase rather than what the lifetime value of a new customer could mean to the business.
- High bidding: Adwords is notorious for being a competitive marketplace.
- Display network: Google will support the idea of advertising display.