Search Marketing with Bing Ads

Microsoft’s search engine has been playing second fiddle to Google for a long time. The surprising thing about it: 21% of people use Bing.

You read that correctly: 21%. Bing is sitting at nearly a quarter of the total market share for desktop search—and it’s growing.

The Search Marketing Niche Network

The Google Adwords marketplace is getting crowded. In many cases we see big brand advertisers deliberately push their cost per clicks high to dissuade other companies from competing. But there’s always room for a niche strategy.

The Bing Ads marketplace often converts better with lower cost per click. With this in mind, why not try Bing Ads out?