Search Engine Marketing
What is Search Engine Marketing?
Search engine marketing is what helped Google become an economic giant, generating $19 billion per year from the platform. Do you see those paid Adwords listing at the top of your Google search results? That’s Search Engine Marketing in a nutshell: deploying ads on Adwords and Microsoft’s search engine, Bing.
Google’s ad engine is an auction system that has been around since 2000. Advertisers bid on the keywords that users enter. The bid price is determined by the other bidders and quality signals such as relevance of ad and website to the keyword (this is why you shouldn’t do search engine marketing work on a website that doesn’t already have information about the keywords on it).
Search Engine Marketing Strategy
Prior to engaging, there should to be a plan. Our years of experience and success in this field allows us to put forth solid strategies that get results. We're a Google Partner and have spent years maximizing budgets. We start with a plan, and we drive home optimization until we get the results we want. Our search marketing experts have the know-how and competitive drive to build a system that will get clicks, more often, for less money.
Bing / Yahoo!
People still use Bing. In fact, it has an 18% market share in the US. is also popular amongst certain professional and demographic groups that are unable to change their browser settings. We use Bing and Yahoo! advertising when it's appropriate and to find areas of opportunity. We have years of experience using Bing advertising and feel it's a necessary platform to consider.
Baidu is the "Chinese Google." In order to connect with a Chinese language audience in North America and overseas, Baidu is definitely the place to start. The pay-per-click program is similar to Adwords, but must be generated from within China. We work with local experts in China to generate sophisticated campaigns which mirror our Adwords efforts.