Mailchimp is one of the email marketing leaders for good reason. They make it easy to get started and it’s easy to manage. They are however, only as good as the content and work that go into the campaign. The questions marketers should be asking themselves are:
- Is my open rate any good?
- Is my deliverability as strong as it could be?
- Are there strong conversion numbers coming from Mailchimp?
- Is everything configured properly?
- Is there anything else I should be doing?
Mailchimp Configurations & API
Mailchimp has dozens of tools to hook up to your account and improve your results. Some of our favourites are the Google Remarketing, Facebook & Instagram ad campaigns, social integrations and ecommerce integrations.
How to Run a Successful Mailchimp Campaign
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