What is a Landing Page?

Landing pages are the first page a visitor sees. Usually created as the beginning of a sales funnel, landing pages have a focused intent on getting the user to perform an action.

Why Do People Use Landing Pages?

Landing pages are fantastic at focusing your marketing efforts: one page with one goal and one metric. It’s much simpler to think about the website in those terms.

The logistical reason for landing pages is that sometimes a site will be stuck to a format that does not fit the need of the user, or the marketing for a particular campaign. Landing pages are great methods of breaking the mould for a single use.

How to Run a Successful Landing Page Campaign

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