What is A/B Testing?

In conversion rate optimization, A/B testing (or split testing) means you’re testing two items to see which performs better. Say you’re doing A/B testing on a couple of landing pages. The current live page is “A” and the newer test variant is “B.”

How Does A/B Testing Work?

A/B testing can start out as simply as can be: measure your results with “A” and compare them with “B.” No software required! The most important place to start is a goal, so we will help you to define your metric, and get some baseline data. Once you have the data for “A”, you can get and compare data for “B”.

A/B testing software such as Unbounce makes it easy to design and test templates.

How to Run a Successful A/B Test

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Small business to enterprise, we have experience with almost every A / B test scenario out there.