Google Analytics is installed in 79% of the top million website in the world (source). It’s free, easy to install, and provides some great out-of-the-gate insights.
Google Analytics is Installed. Now What?
The most important part about Google Analytics is knowing how to use the information. We work with clients to customize Google Analytics in a way that helps them make business decisions.
Google Analytics Issues
Some of the common issues we see from Google Analytics:
- Referral spam and bot traffic
- Amazon bot traffic
- Incorrect configuration
- No internal filters on
- No referral exclusions
- Events not triggering
- Incorrectly placed in-code
- Analytics code is double-firing