Travel SEO Agency
Some of our best travel & tourism SEO.
Helping people make travel decisions.
We’ve done a lot of search engine optimization for DMOs, tour operators, and various tourism organizations. Our experience in the travel / tourism space gives us a unique position when researching, optimizing content, and building better rankings.
We helped Tourism Jasper research the searches in the local, national and international markets. Then we built and executed on an SEO strategy that helped boost their SEO traffic by 500%.
How Travel SEO Differs
Elements of an effective Travel / Tourism SEO Strategy
Heads in beds as the old saying goes.
Digital marketing for Travel and Tourism organizations is fun. People want to travel, and the challenge is to get them to your destination. The first goal should be to identify how people look for a place.
We start by learning about the organization and the potential visitor. There’s no better way to dig into their behaviour then to jump in Google Analytics and also begin keyword and user research. Most travel journeys look something like this:
- Inspiration > research > decision > planning > booking > in-location research
A big first step is to begin building the search hierarchy in order to reach people at every stage of their research. Go broad, and then get specific. For example:
- Canada > Canadian Rockies > British Columbia > Vancouver > Stanley Park
By communicating to people at each stage of their travel planning, you are learning about their process while assisting them make good decisions.