Landing Pages: Definition, Examples & Best Practices
A landing page is the first page people see when they enter a website. It’s where they “land”, typically the home page or a lead acquisition page. You could arrive on a landing page from either clicking a link featured on another website (ex. google …
Definition: Bounce Rate
Bounce rate is defined as a one page visit to a website. Scenario 1: A user wants to know the opening hours of the Gravity Pope (a shoe store) in their neighbourhood. They google “gravity pope shoe store open hours”, and click the Google result …
