tourism cover page

The Report.

Canadian Tourism Industry Study 2020

We are aiming to provide Canadian DMOs and Travel / Tour operators the opportunity to know their overall online performance metrics in comparison to similar organizations. This report will include national benchmarks across 6 major categories:

  1. Website traffic trends
  2. Organic search performance
  3. Search advertising
  4. Visitor metrics
  5. Shoulder season performance
  6. Missed opportunities

The report will only include Canadian organizations and will be released in late March 2020. Groups encouraged to join are:

  • DMOs, PMOs
  • Tour operators
  • Attractions
  • Events
  • Transportation
  • Booking sites
  • Accommodations


Contact us to be included


Visit us

#217, 119 West Pender St
Vancouver, BC