While the opinions on frequent use of social media has been a constant debate, it is no controversy that brands who want continued growth must pursue these social platforms to stay engaged with their audience.
When you’re looking to match a social strategy with your demographic, you’ll have to determine which platforms to go with. Here’s a few neat takeaways from Pew’s recent Social Media Fact Sheet.
1) 69% of American adults use social media
In 2005 it was 5%. Social platforms have obviously risen and adoption continues to rise.
2) The less money you make, the less likely you are to use Social
There’s a small correlation showing that individuals with higher incomes use at least one social site.
3) Facebook is still king
Yes, other social networks have grown substantially, but they’re in the #2 pack. Facebook is still far above the others with YouTube (roughly considered a social network) now making an appearance on the graph below.
4) Facebook reaches young adults
While the trending platform for young adults change often, Facebook has had 81% of the market covered.
5) YouTube reaches more young adults than Facebook
YouTube reportedly reached over 91% of young adults which is massive.
6) Facebook and YouTube are neck and neck in reach
Comparing the two giants, the reach seems to be quite similar. Having a strong presence on both would surely deliver your messaging to a large percentage of your audience.
7) YouTube’s reach is weekly, Facebook’s is daily
Yes, YouTube has a similar reach but the daily use (aka addiction level) on Facebook is much higher. YouTube has the reach, but it is likely to be a weekly or a “less often” impression.
So there’s our top takeaways from Pew’s latest research. Did you think these statistics were within expectations?