Bing: The Laserdisc of Search Engines
(Bravo to the person that animated Chandler Bing on the Bing logo)
It’s the search engine that nobody talks about unless it’s brought up as a joke. It’s the Laserdisc of search engines. I try to bring up Bing professionally and the conversation quickly derails into questions about my sanity–even though it’s up to 20% of the market share in the US!
Here’s what I’ve found Bing to be completely helpful with.
- Older demographics.
Younger, tech-savvy people have an easy time switching browsers and arranging preferences. Older folk seem to stick with the defaults on their PC. - Bing Webmaster Tools.
Why not have more data to comb over? - Interaction Rates.
Our Bing Ad campaigns have higher interaction rates than Google Adwords ones. Why is that? It might just be a more focused audience with less to click on. - It’s Cheaper.
Google Adwords is an extremely competitive marketplace for many industries. Many people can slide into a Bing campaign and benefit from low cost per clicks. - Ad Demographic Targeting in Search
This isn’t available in Adwords. Bing will allow (when available) bid increases for certain groups.
