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7 Helpful Social Media Demographic Stats (2018)

7 Helpful Social Media Demographic Stats (2018)

While the opinions on frequent use of social media has been a constant debate, it is no controversy that brands who want continued growth must pursue these social platforms to stay engaged with their audience.

We do a bunch of social media marketing, so when we’re looking to match a social strategy with a demographic we have to determine which platforms to go with. Here’s a few neat takeaways from Pew’s recent Social Media Fact Sheet.

1) 69% of American adults use social media

In 2005 it was 5%. Social platforms have obviously risen and adoption continues to rise.

social media adoption

2) The less money you make, the less likely you are to use Social

There’s a small correlation showing that individuals with higher incomes use at least one social site.

social media use vs income

3) Facebook is still king

Yes, other social networks have grown substantially, but they’re in the #2 pack. Facebook is still far above the others with YouTube (roughly considered a social network) now making an appearance on the graph below. Facebook marketing is still a must to reach large audiences.

facebook and social media use

4) Facebook reaches young adults

While the trending platform for young adults change often, Facebook has had 81% of the market covered.

facebook reaches young adults

5) YouTube reaches more young adults than Facebook

YouTube reportedly reached over 91% of young adults which is massive. YouTube marketing is an instant way to get to younger audiences.

youtube reach

6) Facebook and YouTube are neck and neck in reach

Comparing the two giants, the reach seems to be quite similar. Having a strong presence on both would surely deliver your messaging to a large percentage of your audience.

youtube and facebook reach

7) YouTube’s reach is weekly, Facebook’s is daily

Yes, YouTube has a similar reach but the daily use (aka addiction level) on Facebook is much higher. YouTube has the reach, but it is likely to be a weekly or a “less often” impression.

daily and weekly social use