More interested traffic.
Engagement is necessary, and we want to carry the relationship from a browser, to a customer, to a repeat buyer. Three of the key ways we can help you achieve this engagement are with better advertising, Site Optimization, Social Media Management and email marketing.
Better advertising
We monitor ad performance over time to make your advertising more relevant to your customer. By analyzing placements monthly, weekly and daily, we minimize spend while maximizing the impact of that spend. This also identifies who your audience is and allows us to make your conversation more relevant to their interests. We improve what they'd like to see by asking: Do people react to the ad? Who is reacting and how do they react?
Site Optimization
We're interested in your customer going further. Your site data gives us a strong indication of where a website will need to be optimized, or changed in order to help visitors stay longer, or to help them move through a site more efficiently. This is critical in terms of Conversion Rate - if there's something that you want your visitors to do, they need to stay on the site until that is done. We optimize based on indicators from analytics data and ensure your site is doing the most it can to build the relationship with your audience.
Social Media
Facebook is the second most visited website in Canada and the US, with Youtube, and Twitter and others not far behind. Social media is everywhere. On the news, around the dinner table, and, in marketing meetings. Everyone is trying to figure out what the social media strategy is, because that's where their audience is.
First, let's try to help you understand it first. Who are you trying to reach? What is your message? There are basic questions that need to inform what you do with social media. As much as we like the idea of tweeting and facebooking and youtubing, because everyone seems to be doing it, we need to carefully align social media strategy with the overall goals and objectives of the campaign, or even of the whole company. We bring clarity, consistency and action into your social media conversation.
Email Marketing
If your customer wants to communicate with your organization, it's only natural to give them the opportunity to do so. Email newsletters consistently show great response rates, and is usually a major part of a successful online marketing campaign. We help you build customer lists which allows them to remain engaged.
