More traffic on your site.
The web has evolved from humble beginnings in the '90s to where it is today - the largest resource for information, communication, shopping, news, and entertainment. As huge and as varied as it is, the web has specific customers, members, students, donors, that your organization may needs to connect with. Many of your existing customers are also out there, browsing, communicating and buying.
At the Status Bureau, we want to enable you to connect with your customers online. Customer can mean any of those above, and more. It doesn't just mean people online, it means the target person you want to connect with. Through the services we provide, we help you attract that person to your website. We will:
- Help you attract more of the right customers to your website.
- Make your site more visible and relevant to search engines.
- Bring new traffic to your site.
How we do it
Paid Search - capture the terms that connect your customers to you.
By studying keywords (the words and phrases that people use to find you online), we start to understand how your target customers are finding, or trying to find your website. The language they use, and the varying word combinations for most products and services are usually in the thousands. We diligently research, then purchase these terms ensuring that if a potential customer is searching, you are there to meet them half way.
Organic Search - see the website the way that a search engine will.
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website, through "organic" results. Building inbound links and optimizing page elements means that your site is adjusted for search engines and that your customers will find you more easily.
Online Display Advertising - increase the visibility of your message.
A geographically and demographically targeted banner ad campaign is a great way to further your online reach. We optimize our advertising campaigns over time to get the best results possible results and the most bang for your marketing buck. We put the ads where your customers are.
Attract - Why should I care?
You have a company or an organization. You may own it, you may work within it. At some point, you have a mandate to get other people to participate. A company needs customers, an organization needs members. Increasingly, customers and members are in the online world - they are online for entertainment, shopping, banking, research, communication...everything that can be done online is being done in greater and greater numbers. If you are not doing something to attract customers and members online, to your website or a page within it, you can be sure of one thing: somebody else is.
