increased Search traffic
by 544% in the first year.

background

Jasper is one of the best places in the world to visit, and Tourism Jasper needed to connect with more people looking for this experience. By building a strategic approach to both campaign and SEO traffic, there was phenomenal growth to Jasper.travel right out of the gate.

Strategy

1) Analyze past performance and research opportunities to understand growth potential of paid and unpaid traffic sources.

2) Measure audience and build a cost effective plans around the behaviors of the highest converting audience types.

3) Execute social, SEO and paid campaigns based on season, behavior, and data.

results

Massive growth from all traffic sources and a lot more visits to the National Park that we're so fond of.

“These guys are the Marketing
Department's secret weapon.”
- Leigh, Tourism Jasper
  • 544% increase in search engine traffic
  • 88% increase in year over year website visits
  • Established a surprisingly high conversion rate
  • Won an award for Marketing Excellence

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