Posts Tagged sem

New Adwords Expanded Ad Format

Google announced yesterday that an update is coming for its Adwords ad format.

adwords-expanded-ad

It may not seem like a momentous change, but the real estate that ads will take up in search results is going to increase. There will now be space for 10 more characters in total. This update comes on the heels of a graphic that is being shared a lot on Twitter by Ginny Marvin.

google-adwords-history

The rationale for the change is to cater to the mobile user. Using more headline space than paragraph text helps to optimize ads for handheld screen sizes.

As Adwords ad extensions have become larger and more frequent, this is probably a move to minimize the noise below the link and allow the user to make better decisions based on the first thing they see.

What to do about it? Simply write amazing headlines – it’s that easy!

New Adwords Price Extension

adwords price extension

Price extensions are coming! The above image shows an example of one advertiser using them in Adwords. This new feature in Google Adwords will be available to most advertisers in most countries very soon. Each product or service will link to a unique landing page similar to Sitelink Extensions.

Price comparison shopping is very common and knowing the price of something is a very strong reason to click. We expect this new feature to play an enormous role in competitive Adwords campaigns.

The list of Adwords extensions currently sits at:

  • Callout extensions
  • App extensions
  • Call extensions
  • Location extensions
  • Review extensions
  • Sitelink extensions
  • Callout extensions
  • Consumer ratings
  • Previous visits

Google Adwords Callouts

google adwords callouts

Google implemented Callouts yesterday. They’re basically an ad extension without being a link. Some really beneficial elements to this:

1) It’s an extra line, stacking the horizontal real estate of your placement

2) There’s more room to speak to your USPs: free shipping, price matchings, etc.

3) Quality score weighting. This one is huge.

The importance that this line factors into quality score and ad rank cannot be understated. Quality Score is how Adwords advertisers drop cost per click while increasing the placement of their ad. This will be a heavily looked at feature for SEM experts everywhere.

Callouts will be available to all advertisers in the next few weeks.

 

 

Job Posting: SEO / SEM Expert (Vancouver)

Search Marketing Vancouver Job

We’re looking for a fantastic Search Marketing Expert with a bunch of experience. Please contact us at frontdesk@statusbureau.com so we can chat!

 

Position Overview

We are looking for a technical search marketing person that can demonstrate a lot of great past results. It’s a full time position.

About Us

The Status Bureau is a digital marketing shop in Gastown. We execute data driven campaigns for clients across Canada and in the US. We’re growing and have a lot of opportunity for those that can demonstrate their expertise.

 

Your Responsibilities

  • PPC Management
  • Technical management of campaigns
  • SEO planning and integration
  • Reporting and updates on progress
  • Analytics and analysis
  • Social Media posting and management
  • Playing Xbox

 

Skills & Experience

  • Considerable experience in both SEO & SEM
  • You get the web inside and out
  • You’re mainly technically driven
  • Degree or diploma in a relative field
  • Familiar with front end code
  • Lots of experience with Excel
  • Ability to write in English at a University level
  • Facebook advertising management & execution
  • Ability to generate blog posts and create content
  • Ability to work as part of a team and understand ongoing client needs

 

Compensation

  • Salary range is $55k-$65k depending on experience and performance
  • Performance bonuses
  • Education/Conference/Travel allowance
  • Benefits

 

Contact Us

Email us at frontdesk@statusbureau.com and take a few moments to introduce yourself. While we’re only hiring for one position at present, we don’t expect that it will be long until we’re looking for more people, so we’re happy to get to know you even if this isn’t the exact time for you to join us.

And thanks in advance for the work you put into your application.

For reference, please visit our Search Marketing services page.

This Adwords Keyword is $370 Per Click.

Is it gold in here?

If you’re using Adwords to target  for “New Orleans mesothelioma lawyer,” you may be paying $370 per click. (source) Mesothelioma seems to be a pricey keyword theme no matter where you are in the US:

• tennessee mesothelioma attorney : $323.91 per click
• nebraska mesothelioma attorney $278.63 per click
• new york city mesothelioma attorney $248.38 per click

If you’re targeting “structured settlements” then it’s your lucky day – only $205 per click . It’s practically free!

You don’t need to be made of gold to afford these. The law industry dominates the highest Adwords clicks for a reason – they make more from them than they spend. These advertisers are teaching everyone a lesson to be more aware of revenue generated per lead. They’re also reestablishing important virtues in marketing – being  agile and reinvesting in the channels that work.

With that said – $370 per click is ridiculous.

 

 

Job Posting: Search Marketing Specialist

search marketing job vancouver

 

We’re on the hunt for a great Search Marketing person! If you or someone you know has experience in SEM/SEO, please drop us a line (frontdesk@statusbureau.com) so we can chat.

Position Overview

We are looking for someone that can live in the Vancouver area and work with our team to exercise their online marketing experience for our clients. It’s an in-house and full time position.

Your Responsibilities

  • PPC Management
  • Technical management of campaigns
  • SEO planning and integration
  • Reporting and updates on progress
  • Analytics and analysis
  • Social Media posting and management

 Skills & Experience

  • Experience in an online marketing role
  • You get the web inside and out
  • You’re mainly technically driven
  • Degree or diploma in a relative field
  • Familiar with front end code
  • Lots of experience with Excel
  • Ability to write in English at a College or University level
  • Proven experience with Google Adwords and Analytics
  • Some Facebook Advertising Management & Execution would help
  • Social Media management is a plus
  • Ability to generate blog posts and create content ideas
  • Search Engine Optimization strategy & execution
  • Ability to work as part of a team and understand ongoing client needs

Compensation 

  •  Salary range is $40k-$65k+ depending on experience and performance.
  • Performance bonuses
  • Education/Conference/Travel allowance

 Give us a Shout

Email us at frontdesk@statusbureau.com. Thanks in advance for the work you put into your application.