Posts Tagged mobile

⚡ Google’s New AMP Pages ⚡

google amp

Google has announced their modified html called AMP – Accelerated Mobile Pages – will be visible to users in results pages. The AMP pages are indicated by a little lightning bolt⚡. It’s an attempt at creating faster mobile load times and is not to be confused with ExactTarget’s AMPscript language.

The rundown:

1) It’s extremely similar to html with a few small changes

2) You define the document by using the lightning emoji ⚡ which is pretty great.

3) You can set what content gets loaded first. This is super helpful for the user, because currently many sites do not define whether ads or share buttons get loaded before content.

4) It sets the size of items on the page so there’s no resizing while reading content. This makes things quicker and prevents content from jumping around.

5) It doesn’t affect SEO rankings – but maybe it does? From Search Engine Land:

I spoke with Google’s VP of Engineering David Besbris yesterday. He told me that AMP pages will not receive a ranking boost, though Google has suggested in the past load time and page speed are (or will become) mobile ranking factors.

6) There will be two pages – one desktop and one mobile.

7) AMP pages are 4x faster and use around 10x less data than non-AMP.

This is a huge development for publishers with a lot of content and ads. Many larger publishers have already adopted it – eBay, Reddit, etc. Google, of course, sells and distributes a lot of display advertising for these large publishers, so it makes sense they want a more harmonious experience.

The only problem is that it is kind of taking a step backwards in order to move forwards. Responsive sites eliminated the need for a mobile version and a desktop version of the site which looks like what is happening again. Anybody in dev will have to take a close look to see whether the benefits will outweigh the need to manage two sites again. Then again, AMP pages are way faster and use way less data so it looks like it might happen no matter what.

Here’s Google Developer’s video Intro to AMP.

Does Going Mobile-Friendly Increase SEO Rankings?

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Maybe? Possibly?

Moz co-founder Rand Fishkin just detailed how “going mobile-friendly” has impacted Moz.com. The site was a bit late to the mobile-friendly party, having just made the switch earlier this year in response to user feedback and Mobilegeddon. The Moz site receives upwards of 600,000 sessions per day, so any shifts would be quite noticeable.

The results? It didn’t do anything.

Rand says the most important part of switching to a mobile-friendly experience is the empathy it shows for Moz’s users. That in itself may be enough of a reason to go mobile, but as far as SEO goes, after monitoring the traffic for 4 months, going mobile-friendly doesn’t seem to have had an impact on Moz’s rankings.

However! Before you start comparing your stats to Moz, keep these points in mind:

  1. Moz has major authority in the industry, and
  2. There aren’t rankings stats in here. Maybe the reason they didn’t seen an increase in traffic is because they stayed at #1 for a lot of positions. A smaller business’s traffic may have moved around considerably.

So will going mobile-friendly increase your SEO rankings? You might have to wait and see for yourself.

Mobilegeddon: The Rollout

mobilegeddon

Image credit

Mobilegeddon: it was supposed to shatter SEO and leave ranking-less all non-mobile-friendly websites. But, so far, Mobilegeddon doesn’t seem to have lived up to the hype. Although the update is still rolling out and hasn’t yet hit every Google data centre, we haven’t seen many changes for our clients. Here’s our two-point summary of the update:

 

1) It wasn’t a big deal…

2) …but it did hit some bigger sites.

There are a lot of reports of small changes, but Searchmetrics has found some larger ones.

Losers:

mobilegeddon-losers

Winners:

mobilegeddon-winners

Mobilegeddon: Early Days

google mobilegeddon

It’s very early days into Google’s mobile update. There have been some rumblings online about ranking drops, but not many. The important things to note:

• The full roll-out will take a few weeks, so ranking drops will appear over time
• There isn’t enough data yet to make many meaningful decisions
• Desktop rankings will not be affected
• The update is applied to pages, not entire sites
• Google has a mobile-friendly test: https://www.google.com/webmasters/tools/mobile-friendly/

The bottom line is that if you don’t have a mobile-friendly site, this update should be one more encouragement to get one, but should you panic? At this point, we don’t have enough data to know.

 

Google Highlights Mobile Friendly Sites

Mobile results tag

Mobile SEO is taking a leap forward. Google is introducing a “Mobile-friendly” tag when users google from their handheld devices.

This is key because click through rates in organic rankings are a key indicator to Google that it is an important website, and one they should rank higher. We are assuming that their spiders will return values back to the server that indicate mobile focused items such as:

• text size
• use of Flash
• page width
• a mobile specific theme or url

If you haven’t invested in a mobile theme or responsive site, now might be the time to consider it.