Posts Tagged adwords

SEO / SEM Freelancers in Vancouver? How About Canada?

Calling all experienced search marketing freelancers! We’re looking for folks that can work on contracts and can demonstrate a lot of great past results.

About Us

We’re a digital marketing business in Gastown, Vancouver, Canada. We’ve got about 15 years in the search marketing business and need to talk to folks that are as excited about the field as we are.

We need someone that:

  • Is a native English speaker
  • Lives in Canada
  • Does sharp PPC Management
  • Can plan and execute SEO campaigns
  • Report on ROI
  • Dig through Analytics
  • Run with some modern link building techniques

Email us at frontdesk@statusbureau.com to get in touch. Talk to you soon!

Adwords Will Now Show Your Phone Numbers Automatically

Adwords Mobile Auto Phone

Google has recently pushed out an email stating that they’ll begin scraping your landing pages for phone numbers and automatically putting them in mobile ads. This could be beneficial or possibly very detrimental if you’re unaware of this small change.

There are a lot of advertisers that want calls, and some that absolutely do not. Some businesses work really hard to cut down on phone calls because online cuts down on errors and staff workload.

The Fix! Follow these steps to turn them off:

  1. Go to the Ad Extensions tab
  2. Automated extensions report
  3. Automated extension options (advanced)
  4. Click “Edit”
  5. Uncheck “Automatic call extensions” under “Do not use specific automated extensions in this account”

Voila! No more automatic phone numbers placed in your mobile ads.

They’re implementing this for a good reason. From Google:

This year, mobile search engines are predicted to drive nearly 33 billion clicks-to-call to businesses globally, almost 19% more calls than from mobile landing pages alone. 

Getting phone calls are generally much stronger leads for companies in the B2B world. In the B2C world, this is rarely the case and they’re about to get a lot more phone calls if they haven’t noticed this change from Google.

New Adwords Expanded Ad Format

Google announced yesterday that an update is coming for its Adwords ad format.

adwords-expanded-ad

It may not seem like a momentous change, but the real estate that ads will take up in search results is going to increase. There will now be space for 10 more characters in total. This update comes on the heels of a graphic that is being shared a lot on Twitter by Ginny Marvin.

google-adwords-history

The rationale for the change is to cater to the mobile user. Using more headline space than paragraph text helps to optimize ads for handheld screen sizes.

As Adwords ad extensions have become larger and more frequent, this is probably a move to minimize the noise below the link and allow the user to make better decisions based on the first thing they see.

What to do about it? Simply write amazing headlines – it’s that easy!

New Adwords Price Extension

adwords price extension

Price extensions are coming! The above image shows an example of one advertiser using them in Adwords. This new feature in Google Adwords will be available to most advertisers in most countries very soon. Each product or service will link to a unique landing page similar to Sitelink Extensions.

Price comparison shopping is very common and knowing the price of something is a very strong reason to click. We expect this new feature to play an enormous role in competitive Adwords campaigns.

The list of Adwords extensions currently sits at:

  • Callout extensions
  • App extensions
  • Call extensions
  • Location extensions
  • Review extensions
  • Sitelink extensions
  • Callout extensions
  • Consumer ratings
  • Previous visits

Google Adwords Callouts

google adwords callouts

Google implemented Callouts yesterday. They’re basically an ad extension without being a link. Some really beneficial elements to this:

1) It’s an extra line, stacking the horizontal real estate of your placement

2) There’s more room to speak to your USPs: free shipping, price matchings, etc.

3) Quality score weighting. This one is huge.

The importance that this line factors into quality score and ad rank cannot be understated. Quality Score is how Adwords advertisers drop cost per click while increasing the placement of their ad. This will be a heavily looked at feature for SEM experts everywhere.

Callouts will be available to all advertisers in the next few weeks.

 

 

This Adwords Keyword is $370 Per Click.

Is it gold in here?

If you’re using Adwords to target  for “New Orleans mesothelioma lawyer,” you may be paying $370 per click. (source) Mesothelioma seems to be a pricey keyword theme no matter where you are in the US:

• tennessee mesothelioma attorney : $323.91 per click
• nebraska mesothelioma attorney $278.63 per click
• new york city mesothelioma attorney $248.38 per click

If you’re targeting “structured settlements” then it’s your lucky day – only $205 per click . It’s practically free!

You don’t need to be made of gold to afford these. The law industry dominates the highest Adwords clicks for a reason – they make more from them than they spend. These advertisers are teaching everyone a lesson to be more aware of revenue generated per lead. They’re also reestablishing important virtues in marketing – being  agile and reinvesting in the channels that work.

With that said – $370 per click is ridiculous.