Google’s New Logo

google logo


You’ve probably noticed by now that Google’s logo looks a little bit different. The search giant revealed its new look last week: a serif-free, open-faced font that loses the embossed look and replaces its icon—formerly a lower-case ‘g’—with an upper-case, multi-coloured letter. It’s also a heck of a lot lighter (around 300 kb as compared to the old logo’s 14,000 kb load).

As with any branding change, the new logo has been met with some very mixed opinions. In ditching the serifs, Google has been accused of “filing off its dignity” with letters that look like refrigerator magnets, while a poll by Mashable  reports that just over half of respondents in a 3,000-person survey  actually like the change.


Google logo

In a blog post about the update, Google says the old logo was built in the days when “Google was one destination that you reached from one device: a desktop PC” and states the new look reflects the fact that users interact with Google via many different platforms.

What does the Status Bureau crew think of the new look? It’s about time! We see the Google logo around 200 times per day, and in our books, this is a fantastic update. The old logo was designed more than 15 years ago, so it was definitely time for an update, and Google did the right thing by refreshing the logo rather than redesigning it. Simplifying and modernizing is always safer than a total overhaul. Brand recognition is a valuable thing, and Google’s logo is still recognizable.

The simplicity that comes with a lightened graphic load means it’s going to undoubtedly resemble other logos, which is unfortunate, but remember, logos are often not good or bad on their own: the organization’s performance feeds into the meaning. See Nike and Coca-Cola: bad logos from a design perspective, but the crowd still goes wild. So we can debate and dismiss all we like, but in the end, the only real judge is time itself.

Tweets Now in Desktop Google Results

tweets in google results

Expanded previews of single tweets are now showing up in desktop Google results. They’re in a carousel format which is a nice layout option. You may have noticed that tweets were embedded on mobile results since May.

This is another positive bonus for brands as their own content will be displayed above third party sites.

Does Going Mobile-Friendly Increase SEO Rankings?


Maybe? Possibly?

Moz co-founder Rand Fishkin just detailed how “going mobile-friendly” has impacted The site was a bit late to the mobile-friendly party, having just made the switch earlier this year in response to user feedback and Mobilegeddon. The Moz site receives upwards of 600,000 sessions per day, so any shifts would be quite noticeable.

The results? It didn’t do anything.

Rand says the most important part of switching to a mobile-friendly experience is the empathy it shows for Moz’s users. That in itself may be enough of a reason to go mobile, but as far as SEO goes, after monitoring the traffic for 4 months, going mobile-friendly doesn’t seem to have had an impact on Moz’s rankings.

However! Before you start comparing your stats to Moz, keep these points in mind:

  1. Moz has major authority in the industry, and
  2. There aren’t rankings stats in here. Maybe the reason they didn’t seen an increase in traffic is because they stayed at #1 for a lot of positions. A smaller business’s traffic may have moved around considerably.

So will going mobile-friendly increase your SEO rankings? You might have to wait and see for yourself.

Vancouver: Rude, Awesome, Hates Keith

Google Autocomplete is the function that fills in the rest of the search field when you start googling. It’s suggestions are based on volume, location and other factors. These are my favourites.

Are we that rude?

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Not so bad when compared to Torontonians…

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The ABC’s of Vancouverites: awesome, boring, cold.

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Wait, do we have an accent?

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More importantly, do we need name tags?

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How much does Gregor make?

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Don’t forget about the Canucks.

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I’ll answer this one. Yes, many people celebrate Halloween AND Thanksgiving.

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And finally. Why Does Vancouver Hate Keith? What does my mother have to do with this?

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100 Things We Love About Vancouver


If you need a reason to be happy about living in Vancouver, there’s the list. It’s 100 things we love about the city off the top of our heads. Fullscreen version.

Here’s the list of people, businesses, neighbourhoods and things in the gif. We’ve missed 100 or so but it’s a good start:

  • It’s green
  • Gastown
  • Coffee
  • Seawall
  • Community
  • Mountains
  • History
  • Food
  • Stanley Park
  • Railtown
  • Yoga
  • South Main St.
  • Vancity Buzz
  • Commercial Drive
  • West End
  • Seabus
  • V.A.G. (Vancouver Art Gallery)
  • Craft Ber
  • Dave Shumka
  • Graham Clark
  • Startups
  • Bikes
  • Film
  • Cypress Mountain
  • Grouse Mountain
  • Mt. Seymour
  • Snowshoeing
  • Sushi
  • Food trucks
  • Old Faithful (Store in Gastown)
  • Cherry blossoms
  • Aquarium
  • Science World
  • 3rd Beach
  • Chinatown
  • Six Acres
  • Alibi Room
  • Granville Island
  • Seaplanes
  • Indian Arm
  • Bald Eagles
  • Scoutmag
  • Pitch n putt
  • Queen Elizabeth Park
  • JJ Bean
  • Cartems Donuterie
  • Wreck Beach
  • UBC
  • Vancouver Is Awesome
  • Hot Art Wet City
  • Burrard Inlet
  • UBC Museum (of Anthropology)
  • English Bay
  • Aquabus
  • Spanish Banks
  • Theatre Sports
  • Kayaking
  • Chinese Garden
  • Skiing
  • Pacific Spirit Park
  • Canucks
  • Whitecaps
  • Nat Bailey (Stadium)
  • Jericho (Beach)
  • Sea to Sky Highway
  •  Grouse Grind
  • Mountain Biking
  • VSO (Vancouver Symphony Orchestra)
  • Yaletown
  • Robson Street
  • Lionsgate Bridge
  • Police Museum
  • Comedy Fest
  • Folk Fest
  • Sunset Beach
  • Hastings Racecourse
  • East Van
  • PNE
  • Jimi Hendrix Shrine
  • Crab Park
  • Mount Pleasant
  • Strathcona
  • Douglas Coupland
  • Public pianos
  • Horseshoe Bay
  • The Sunday Service
  • The Cultch
  • Main Street Poodle
  • Creative Mornings
  • Come Draw with Me
  • Pat Quinn Way
  • Snowboarding
  • Fright Nights
  • Night Markets
  • East Van cross
  • Olympic torch
  • Lego orca
  • Olympic Village
  • Island getaways

Which ones did we miss? Let us know for version 2: @thestatusbureau.

Mobilegeddon: The Rollout


Image credit

Mobilegeddon: it was supposed to shatter SEO and leave ranking-less all non-mobile-friendly websites. But, so far, Mobilegeddon doesn’t seem to have lived up to the hype. Although the update is still rolling out and hasn’t yet hit every Google data centre, we haven’t seen many changes for our clients. Here’s our two-point summary of the update:


1) It wasn’t a big deal…

2) …but it did hit some bigger sites.

There are a lot of reports of small changes, but Searchmetrics has found some larger ones.





Mobilegeddon: Early Days

google mobilegeddon

It’s very early days into Google’s mobile update. There have been some rumblings online about ranking drops, but not many. The important things to note:

• The full roll-out will take a few weeks, so ranking drops will appear over time
• There isn’t enough data yet to make many meaningful decisions
• Desktop rankings will not be affected
• The update is applied to pages, not entire sites
• Google has a mobile-friendly test:

The bottom line is that if you don’t have a mobile-friendly site, this update should be one more encouragement to get one, but should you panic? At this point, we don’t have enough data to know.


10 ways Canada compares with the rest of the world

The Organisation for Economic Co-operation and Development (OECD) helps governments around the world improve their countries’ social and economic well-being. The OECD has been compiling global data for decades and they’ve got a fantastic charting tool that gives a glimpse into how countries compare to each other. How does Canada stack up in the global arena? Here are some of our favourite graphs.

1) Tax revenue vs. Luxembourg


2) Percentage of people 15 or younger vs. Mexico


3) Percentage of elderly vs. Japan


4) Household income vs. Greece


5) Education spending vs. Brazil


6) Gender wage gap vs. Korea


7) Mobile subscriptions vs. Finland


8) Female entrepreneurship vs. Japan


9) Science performance (girls)


10) Doctors per 100 people vs. Russia

Google’s Easter Eggs

Here’s a collection from Buzzfeed of all of the great easter eggs that Google has thrown together.

1) Atari Breakout. Google image search “Atari Breakout” and you get to play the classic Atari game!

2) Google in 1998. This search brings up the old school version of the search engine.

3) Do a barrel roll. Google literally does a barrel roll.

4) Legoland in Google maps. It changes the icon from Pegman to Legoman.

5) Kennedy Space Center in Google Maps. This changes Pegman to an astronaut.

6) Bacon number. Google has built Bacon Numbers into their algorithm.

7) Anagram. They suggest an anagram for anagram – nag a ram.

8) Zerg rush. Performs a zerg rush (an overwhelming attack in video games) in the search results.


And here are a few of our favourites they’ve missed.


9) Askew or tilt. These searches tilt the browser worthy of Reddit’s Mildly Infuriating.

10) Festivus. It brings a Festivus pole up on the left hand side of the screen.

11) Google Pacman. This term allows a for a quick game of Pacman.

12) Blink tag. This search uses the unfortunate html element <blink> in the code.


Google Highlights Mobile Friendly Sites

Mobile results tag

Mobile SEO is taking a leap forward. Google is introducing a “Mobile-friendly” tag when users google from their handheld devices.

This is key because click through rates in organic rankings are a key indicator to Google that it is an important website, and one they should rank higher. We are assuming that their spiders will return values back to the server that indicate mobile focused items such as:

• text size
• use of Flash
• page width
• a mobile specific theme or url

If you haven’t invested in a mobile theme or responsive site, now might be the time to consider it.

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