This video shows the airspace on Thanksgiving, 2013 in the US. It’s always amazing to see data visually described in such a way. It tells a pretty powerful story.
Here’s Google’s Matt Cutts explaining that adding more pages does not mean you’re going to rank higher for search queries. It expands the possibilities for more keyword opportunities, but Google doesn’t take page numbers into account when boosting ranks.
Also, his shirt changes colour.
Writer and comedian Chelsea Peretti just explored her city of Los Angeles with a hilarious Vine seen below. She has started a new trend of American tourism parody ads on Vine. #ThisismyLA is getting popular. Unfortunately popular for the American Destination Marketing Organizations.
A bunch more of these are over at The Daily Dot.
The Moz mascot was luckily set to “HUGS.”
We’ve had a week to digest the information from Mozcon in Seattle. It’s an
SEO Inbound Marketing conference that brings the industry’s best together for 3 days. There were some fantastic speakers, but the most discussed had to be Avinash Kaushik. We’re regulars of his analytics blog, but have never got the chance to see him speak and did not predict that level of energy. Or swearing. We’re not sure anyone did. Regardless, he had great ideas on how to present more useful information through analytics.
We also really enjoyed:
• Phil Nottingham’s talk on video SEO
• Wil Reynolds about being inspired to be better marketers
• Ross Hudgens and his old school SEO tactics
• Matthew Peters and the new trends in ranking factors
• Matthew Brown on entities
Overall, it was pretty fantastic. Big fans. See you there next year.
If you’re using Adwords to target for ”New Orleans mesothelioma lawyer,” you may be paying $370 per click. (source) Mesothelioma seems to be a pricey keyword theme no matter where you are in the US:
• tennessee mesothelioma attorney : $323.91 per click
• nebraska mesothelioma attorney $278.63 per click
• new york city mesothelioma attorney $248.38 per click
If you’re targeting “structured settlements” then it’s your lucky day – only $205 per click . It’s practically free!
You don’t need to be made of gold to afford these. The law industry dominates the highest Adwords clicks for a reason – they make more from them than they spend. These advertisers are teaching everyone a lesson to be more aware of revenue generated per lead. They’re also reestablishing important virtues in marketing – being agile and reinvesting in the channels that work.
With that said – $370 per click is ridiculous.
The Consumerist recently took a poll which has voted EA the worst company in America. A quick look at Alexa demographic info shows their audience (and who probably voted): High school and college students with no kids. Gamers.
The Consumerist is making an extremely bold statement:
“When we live in an era marked by massive oil spills, faulty foreclosures by bad banks, and rampant consolidation in the airline and telecom industry, what does it say about EA’s business practices that so many people have—for the second year in a row—come out to hand it the title of Worst Company In America?”
Alexa can certainly have a margin of error, but we’d like to point out that one online poll does not mean poor gaming experiences outweighs an oil spill. Especially when your audience seems to be comprised of a certain demographic.
Full disclosure: We’ve worked with EA on a few projects indirectly, but don’t have a relationship with them. We’re also huge Fifa 13 fans and are frustrated by some experiences.
The new Google Glass video is out, and it’s quite impressive.
We’re on the hunt for a great Search Marketing person! If you or someone you know has experience in SEM/SEO, please drop us a line (email@example.com) so we can chat.
We are looking for someone that can live in the Vancouver area and work with our team to exercise their online marketing experience for our clients. It’s an in-house and full time position.
- PPC Management
- Technical management of campaigns
- SEO planning and integration
- Reporting and updates on progress
- Analytics and analysis
- Social Media posting and management
Skills & Experience
- Experience in an online marketing role
- You get the web inside and out
- You’re mainly technically driven
- Degree or diploma in a relative field
- Familiar with front end code
- Lots of experience with Excel
- Ability to write in English at a College or University level
- Proven experience with Google Adwords and Analytics
- Some Facebook Advertising Management & Execution would help
- Social Media management is a plus
- Ability to generate blog posts and create content ideas
- Search Engine Optimization strategy & execution
- Ability to work as part of a team and understand ongoing client needs
- Salary range is $40k-$65k+ depending on experience and performance.
- Performance bonuses
- Education/Conference/Travel allowance
Give us a Shout
Email us at firstname.lastname@example.org. Thanks in advance for the work you put into your application.