Expanded previews of single tweets are now showing up in desktop Google results. They’re in a carousel format which is a nice layout option. You may have noticed that tweets were embedded on mobile results since May.
This is another positive bonus for brands as their own content will be displayed above third party sites.
Moz co-founder Rand Fishkin just detailed how “going mobile-friendly” has impacted Moz.com. The site was a bit late to the mobile-friendly party, having just made the switch earlier this year in response to user feedback and Mobilegeddon. The Moz site receives upwards of 600,000 sessions per day, so any shifts would be quite noticeable.
The results? It didn’t do anything.
Rand says the most important part of switching to a mobile-friendly experience is the empathy it shows for Moz’s users. That in itself may be enough of a reason to go mobile, but as far as SEO goes, after monitoring the traffic for 4 months, going mobile-friendly doesn’t seem to have had an impact on Moz’s rankings.
However! Before you start comparing your stats to Moz, keep these points in mind:
Moz has major authority in the industry, and
There aren’t rankings stats in here. Maybe the reason they didn’t seen an increase in traffic is because they stayed at #1 for a lot of positions. A smaller business’s traffic may have moved around considerably.
So will going mobile-friendly increase your SEO rankings? You might have to wait and see for yourself.
Mobilegeddon: it was supposed to shatter SEO and leave ranking-less all non-mobile-friendly websites. But, so far, Mobilegeddon doesn’t seem to have lived up to the hype. Although the update is still rolling out and hasn’t yet hit every Google data centre, we haven’t seen many changes for our clients. Here’s our two-point summary of the update:
1) It wasn’t a big deal…
Looks like #mobilegeddon stabilized over the weekend – not much to report. I’ll do a 7-day recap tomorrow.
It’s very early days into Google’s mobile update. There have been some rumblings online about ranking drops, but not many. The important things to note:
• The full roll-out will take a few weeks, so ranking drops will appear over time
• There isn’t enough data yet to make many meaningful decisions
• Desktop rankings will not be affected
• The update is applied to pages, not entire sites
• Google has a mobile-friendly test: https://www.google.com/webmasters/tools/mobile-friendly/
The bottom line is that if you don’t have a mobile-friendly site, this update should be one more encouragement to get one, but should you panic? At this point, we don’t have enough data to know.
The Organisation for Economic Co-operation and Development (OECD) helps governments around the world improve their countries’ social and economic well-being. The OECD has been compiling global data for decades and they’ve got a fantastic charting tool that gives a glimpse into how countries compare to each other. How does Canada stack up in the global arena? Here are some of our favourite graphs.
Mobile SEO is taking a leap forward. Google is introducing a “Mobile-friendly” tag when users google from their handheld devices.
This is key because click through rates in organic rankings are a key indicator to Google that it is an important website, and one they should rank higher. We are assuming that their spiders will return values back to the server that indicate mobile focused items such as:
• text size
• use of Flash
• page width
• a mobile specific theme or url
If you haven’t invested in a mobile theme or responsive site, now might be the time to consider it.
Content marketers & SEOs beware. The new Panda update is taking further strides in order to identify quality content. Google’s Pierre Far had this to say on Google + recently:
This comes as no surprise as the recognition of quality content has been at the root of many of the previous algorithm updates.
Pierre’s last comment regarding “high-quality small- and medium-sized sites ranking higher…” is a fantastic glimpse into what Google is trying to accomplish. Reward those with great content, not those with a lot of content.