Google Highlights Mobile Friendly Sites

Mobile results tag

Mobile SEO is taking a leap forward. Google is introducing a “Mobile-friendly” tag when users google from their handheld devices.

This is key because click through rates in organic rankings are a key indicator to Google that it is an important website, and one they should rank higher. We are assuming that their spiders will return values back to the server that indicate mobile focused items such as:

• text size
• use of Flash
• page width
• a mobile specific theme or url

If you haven’t invested in a mobile theme or responsive site, now might be the time to consider it.

Latest Google Panda Update & Quality Content

Content marketers & SEOs beware. The new Panda update is taking further strides in order to identify quality content. Google’s Pierre Far had this to say on Google + recently:

 

 

This comes as no surprise as the recognition of quality content has been at the root of many of the previous algorithm updates.

Pierre’s last comment regarding “high-quality small- and medium-sized sites ranking higher…” is a fantastic glimpse into what Google is trying to accomplish. Reward those with great content, not those with a lot of content.

Great move. Looking forward to it.

Vancouver Tweed Ride 2014

We were ecstatic to be a sponsor of this year’s Vancouver Tweed Ride. All of the proceeds went to Power To Be, which is a fantastic organization helping adventure-based programs designed for youth and families in need of support.

That’s me on the right and Andrew from The Still Brandworks on the left.

The ride itself was a ton of fun. It’s no wonder the ride is catching on globally. Vancouver Tweed Ride 2015 is going to be huge, I can feel it.

See you then.

 

Google Adwords Callouts

google adwords callouts

Google implemented Callouts yesterday. They’re basically an ad extension without being a link. Some really beneficial elements to this:

1) It’s an extra line, stacking the horizontal real estate of your placement

2) There’s more room to speak to your USPs: free shipping, price matchings, etc.

3) Quality score weighting. This one is huge.

The importance that this line factors into quality score and ad rank cannot be understated. Quality Score is how Adwords advertisers drop cost per click while increasing the placement of their ad. This will be a heavily looked at feature for SEM experts everywhere.

Callouts will be available to all advertisers in the next few weeks.

 

 

Job Posting: SEO / SEM Expert (Vancouver)

Search Marketing Vancouver Job

We’re looking for a fantastic Search Marketing Expert with a bunch of experience. Please contact us at frontdesk@statusbureau.com so we can chat!

 

Position Overview

We are looking for a technical search marketing person that can demonstrate a lot of great past results. It’s a full time position.

About Us

The Status Bureau is a digital marketing shop in Gastown. We execute data driven campaigns for clients across Canada and in the US. We’re growing and have a lot of opportunity for those that can demonstrate their expertise.

 

Your Responsibilities

  • PPC Management
  • Technical management of campaigns
  • SEO planning and integration
  • Reporting and updates on progress
  • Analytics and analysis
  • Social Media posting and management
  • Playing Xbox

 

Skills & Experience

  • Considerable experience in both SEO & SEM
  • You get the web inside and out
  • You’re mainly technically driven
  • Degree or diploma in a relative field
  • Familiar with front end code
  • Lots of experience with Excel
  • Ability to write in English at a University level
  • Facebook advertising management & execution
  • Ability to generate blog posts and create content
  • Ability to work as part of a team and understand ongoing client needs

 

Compensation

  • Salary range is $55k-$65k depending on experience and performance
  • Performance bonuses
  • Education/Conference/Travel allowance
  • Benefits

 

Contact Us

Email us at frontdesk@statusbureau.com and take a few moments to introduce yourself. While we’re only hiring for one position at present, we don’t expect that it will be long until we’re looking for more people, so we’re happy to get to know you even if this isn’t the exact time for you to join us.

And thanks in advance for the work you put into your application.

For reference, please visit our Search Marketing services page.

Google Update: Pigeon

Google SEO Update - Pigeon

The latest Google update to hit is Pigeon. It hit around July 24th, and the results seem to be mainly for local business results. This is the reason it’s called Pigeon – they usually fly home.

What Changed?

1) Local results. Local businesses may see a shift in their traffic starting from July 24th, especially in their Google Business Listing stats. Pigeon has limited the amount of “packs,” seen below in the search results column. This one is for “Vancouver restaurant.”

Vancouver Restaurant Google Listings

 

2) According to Pete Myers, these keywords lost a lot of results:
jobs
• cars for sale
• apartments
• cruises
• train tickets
• sofa, wheels
• liposuction
• social security card
• motorcycle helmets

3) These are the keywords that gained in results:

• skechers
• mortgage
• apartments for rent
• web designer
• long john silvers
• lamps
• mystic
• make a wish foundation
• va hospital
• internet service

More than anything, we recommend that business owners check the effect on their own Google Business Listing stats.

Inspiration: Jiro Dream of Sushi

I just re-watched Jiro Dreams of Sushi on Netflix. It’s a very inspirational documentary about a man who runs the world’s best sushi restaurant. It’s absolutely heartening to see an 85 year old man speak about honing one’s craft over a lifetime.

jiro dreams of sushi gif

If you know of another film such as this, please let me know via Twitter!

How CASL Positively Effects Your Email Marketing

casl canada anti spam legislation faq

When Canada’s Anti Spam Legislation (CASL) was announced, there were significant concerns about how the new legislation may affect your email marketing campaigns, and rightfully so. CASL now required all Canadian e-mail marketers to re-gain permission to the inboxes of the people on their list, or face fines.

If you have ever been the victim of spam, you know the feeling when seeing unwelcome advertisements in your inbox. CASL has been created as a preventative measure to protect Canadians form an onslaught of unsolicited advertising, and to ensure the contact they do receive is welcome.

If you (or your clients) are concerned with a loss of subscribers, remember that you are cutting negative numbers. These are subscribers that have decreased your open rates. With CASL’s requirement of renewing subscription permissions, you are not only cutting dead weight, but have been given the opportunity to get to know your remaining subscribers more closely, in order to grow your brand’s email marketing to the next level of success.

As an email marketer, how will CASL affect me?

Many email marketers have been wondering how this will affect their recipient lists. Since e-mail marketers are now required to send an email confirming that recipient would like to remain on their list, there is a chance that numbers on your list may drop.

I have lost email marketing contacts because of CASL. What does this mean?

There are many reasons why these contacts could have been lost, and this is not necessarily as dire as it initially feels. Since CASL regulations require marketing list recipients to confirm their continued interest in your product or brand, you are creating a list of actively interested parties, receptive to your advertising.

Strengthen relationships with your customers

When you have a group more receptive to your messaging and branding, your relationship with your existing contacts will develop, and strengthen. As this occurs, when new interested parties submit their interest to your marketing lists, you will be delivering an email marketing product that is fine tuned to their interests and needs, which more effectively broadcasts to their interests and needs.

Engagement and click rates will increase

While initial subscriber numbers may decrease, your engagement and click rates will increase, because your subscribers are actively interested in receiving your contact. Check your analytics to see what your historic open rates are, and pay close attention to your numbers in the coming months. If you’re finding that the numbers aren’t going up, or they aren’t moving up as quickly as you would like, try re-working your content and subject lines to be more enticing.

 

The SEO Rapper

Charles Lewis is awesome.

He’s been rapping for about 6 years about SEO, which we find pretty great. The best part is he’s informed, gives accurate advice about search engine optimization and he’s also a pretty great rapper!

We’re patiently awaiting an update from this 2012 video on Google algorithm changes.

Google’s Latest Update: Panda 4.0

eBay SEO Rankings

It’s been nearly a month, and the dust has settled from Google’s latest update: Panda 4.0. The biggest shift seen was Google’s punishment of eBay with a large drop in their organic rankings.

eBay’s traffic is seen below, with an obvious drop after the change on the 26th of May. Shown is their US traffic. As you can see, the bleeding hasn’t stopped; they are continuing to lose search traffic from the update from weeks ago.

ebay seo ranking

 

When Panda 4.0 Hit

It appears that the update happened on May 20th, but our clients have seen big changes even prior to that. Google’s Matt Cutts indicated on the 20th of May changes were rolling out, but we don’t know for certain exactly when the update was pushed through.

 

Who Got Hurt?

Panda 4.0 was designed to filter out “thin” content. It’s difficult to pinpoint what “thin” content is, because we’ve seen good site content get hurt by this update. These were other big losers from the algorithm update:

• ask.com
• biography.com
• yellowpages.com
• history.com

 

What Sites Benefited?

This update has been largely beneficial to our partners, but it may not have as much to do with content as Google has indicated. The sites we’ve noticed performing well have a level of good content, backed with popularity and quality inbound links. Google doesn’t like to discuss links, because that will create a rush for everyone to go link build, which ultimately makes for a bad web.

 

How Well Did Some Benefit?

Below you can see Glassdoor.com’s search traffic. They tripled their search traffic overnight. We believe the reason might have something to do with their 955,000 inbound links to their site.

glass door penguin update

Another big winner was emedicinehealth.com. They were a small to medium publisher prior to May 27th, and now appear to be averaging 4 million uniques from organic search traffic per day.

emedicine health seo traffic

Emedicinehealth.com also has 5,200 referring domains, with a total of 285,000 backlinks. This cannot be overstated how valuable this metric has contributed to their recent success. In the end, we believe this update had more to do with a new evaluation of quality links matched with good content than just good content itself.

 

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